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MARCH 25, 2003
12:26 PM
CONTACT: Thomas Leavitt 
408-591-3342 Email:
Santa Cruz Peace Activist Launches "", Counters Pro-War Boycott Of French Products
SANTA CRUZ, CA - March 25 - A progressive activist couple based in Santa Cruz, Thomas and Gunilla Leavitt, have launched a web site in reaction to the pro-war campaign to boycott everything French.

Says Thomas, the site's content editor, "With pro-war forces intent on banning the word 'French' from the American vocabulary, and the pro-war Republican House contingent engaged in ignorant lunacies like renaming French Toast (which was actually invented in New York in 1724 by Joseph French) to 'Freedom Toast', the peace movement needs a convenient and comprehensive way to counter ongoing boycott efforts against France. allows them to demonstrate their support for the people and government of France as they resist the rush to war in Iraq. offers a comprehensive and constantly expanding array of goods through partnerships with established Internet merchants, ensuring quality goods and timely delivery."

"There has been a ton of media coverage, pro and con, discussing a boycott of French products, but until now, there has been no way for the average activist to directly and publicly counter the effects of the pro-war boycott of French products. intends to meet that need. In support of our effort, we launched a nationwide grassroots publicity campaign, and are already generating widespread attention and publicity for the concept."

A portion of the proceeds generated by will go to support Santa Cruz area peace organizations and California based French charities. is only the latest in a string of activist web sites conceived and designed by Thomas and Gunilla Leavitt (who has designed over 250 commercial, governmental and non-profit web sites since 1994). Last summer, they launched, a site aimed at exposing the truth about Hate Radio talk show host Michael Savage. has since generated over 2 million hits and currently receives more than 60,000 unique page views every month (and climbing).


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