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FOR IMMEDIATE RELEASE
APRIL 9, 2001
10:29 AM
CONTACT:  Village Voice
Jessica Bellucci 212-475-3333 x5052
jbellucci@villagevoice.com
It's Not Radio: It's The Voice
Village Voice Launches Online Radio Station
 
NEW YORK - April 9 - The Village Voice, the nation's largest alternative weekly newspaper, today announced the launch of Voice Radio, an online radio station which will debut on April 11.

Unlike anything on the Internet or radio, Voice Radio breaks traditional rules about music and radio programming by creating a radio program comprised of premier content for the web with streaming services provided by StreamAudio.

Voice Radio, which can be accessed at www.villagevoice.com, delivers a smart edgy, lifestyle driven format reflecting the attitudes and taste of the Village Voice's discerning readers. Music will range from rock to jazz to blues and hip-hop, from techno to deep house to drum n' bass from blue-beat to back-beat and beat-box. Additionally, Voice Radio will host live music from clubs and local venues.

A venture of Village Voice Media, Voice Radio will soon be accessible through all Village Voice Media newspaper sites and may eventually be syndicated nationally.

"The Village Voice has played an indispensable role in music history since 1957 when Billie Holiday graced the Voice's cover. Bruce Springsteen found his E Street Band in the Voice's music classifieds." said Greg Goff, President of New Media. "The Voice has a long tradition of presenting a broad range of cutting edge and eclectic music. Traditional radio has become controlled by a few major players, all delivering similar sounding formats. This has opened the opportunity for the Voice to introduce a radio format that our young urban audience can really get excited about."

In addition to an exhaustive genre-bending play-list, Voice Radio makes web-broadcasting history by being among the fist to broadcast specialty programming such as:

* The Dean's List -The Voice's Robert Christgau hosts a weekly show patterned after his signature Consumer's Guide to pop music
*
* Sessions -A weekly concert series from the hottest clubs in Manhattan. Covering the scene from underground to unsigned, from independent to major label artists
*
* La Dolce Musto-The Voice's own Michael Musto will reveal the highlights of his popular column in which he rubs shoulders with the rich, famous, poor, infamous, and the fabulous
*
* Acoustic Breakfast -Singer/songwriter series. A perfect morning companion to your coffee and bagels
*
* Empire-Don Rainwater and guest DJ's will explore New York's underground house music scene
*
* The World Café -Music and interviews with host David Dye
*
* Voice Roundtable-A weekly talk show, covering a mind-boggling range of topics from yoga to jug band music and everything in between.

Voice Radio plans to take the music to the streets of New York with an aggressive marketing campaign which will debut this month.

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